Many WhatsApp API providers price by the number. ZapClaw doesn't: paid plans connect as many WhatsApp numbers as you want at no extra cost. You pay a flat base fee with a monthly message allowance, and going past it is priced in graduated brackets, drawn from a prepaid balance you control.
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Prices are set per region, and both lists are public: US dollars worldwide, Brazilian reais for customers billed in Brazil. Billed in Brazil? See prices in R$ Billed outside Brazil? See prices in US$
The prices above are ZapClaw's fee. WhatsApp messages and templates are billed by Meta, directly to you.
The base fee is prepaid. On the annual plan you pay once up front and save 20% (US$ 276 on Business, US$ 468 on Agency). Usage beyond your allowance, which resets every month, draws from a prepaid balance you top up manually or with auto-reload.
Optional products for the Business and Agency plans, each billed on its own subscription.
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No plan changes, no cliffs. Past your allowance, extra usage is priced in graduated brackets: each bracket covers only the volume that falls inside it, and the price per message drops as you grow.
The first 20,000 messages each month are part of the base fee. Sent and received messages both count.
| Messages in the month | Per extra 1,000 |
|---|---|
| Up to 20,000 | Included |
| 20,001-50,000 | US$ 0.90 |
| 50,001-200,000 | US$ 0.70 |
| Above 200,000 | US$ 0.55 |
Example: a 50,000-message month costs the US$ 29 base fee plus US$ 27 of consumption, drawn from your prepaid balance.
Every client brings 20,000 messages into a shared monthly pool (60,000 with the 3 included clients). A single client can use the whole pool. Past the pool, one flat rate.
| Messages in the month | Per extra 1,000 |
|---|---|
| Within the pool (20,000 × clients) | Included |
| Above the pool | US$ 0.50 |
The base fee always covers 3 clients, even if only one is connected. Beyond that, each client is billed by bracket, counted at the month's peak.
| Clients | Per client / month |
|---|---|
| Up to 3 | Included |
| 4th to 20th | US$ 10 |
| 21st to 50th | US$ 9 |
| 51st onward | US$ 8 |
Each client adds 20,000 messages to the shared monthly pool, priced in the table above.
No card is asked for, at sign-up or later. The free plan has no end date and never turns into a paid plan on its own: upgrading is always something you choose in the dashboard. Auto-reload exists only on the paid plans, starts switched off, and cannot be turned on without a card you saved yourself.
You own your WhatsApp Business Account, so Meta charges you directly for the templates you send and, after the first 1,000 free each month per number, for the replies you send through the API. ZapClaw never marks that up and never resells it. What you see here is our fee, and nothing else.
Each message sent through the API, the dashboard or Chatwoot, and each real message received on your number. A sent message counts once Meta accepts it, and is given back if Meta reports it could not be delivered. Delivery and read confirmations, messages you type on the phone itself, imported history, webhook redeliveries and sends Meta does not accept are not counted. A message that takes three delivery attempts still counts once.
Going over your allowance on a paid plan is billed, not blocked: messages keep arriving and keep reaching your webhook, because a lost customer message is not something a billing rule should cause. On the free plan, above 500 messages a month, sending pauses and new messages are kept in ZapClaw, but not sent to your webhook or returned by the API until you subscribe. Then the last 48 hours arrive within minutes, and older ones can be resent from the dashboard. Each new month, delivery restarts, up to 500. On every plan, messages keep arriving on the WhatsApp Business app on your phone.
The base fee is prepaid, like any subscription. Usage beyond your allowance draws down a prepaid credit balance in real time as you send: top it up whenever you like, or turn on auto-reload so it never runs dry. If the balance empties, outbound sending pauses until you add credit; incoming messages are never blocked. The annual discount applies to the base fee; your allowance still resets every month.
An agency resells our gateway, so it buys the gateway at wholesale: the Agency plan's base fee covers the first 3 clients, and each extra client costs less as you grow. That discount applies to the gateway plans only; add-ons are priced per client you activate, at the same price for each one. Each client is fully isolated: separate numbers, messages, contacts, templates, API keys and webhook URL, with a usage report per client so you can pass the cost on.
